Free tool · SEO
SEO ROI Calculator
Estimate the value of organic traffic from your own numbers — traffic, conversion rate, close rate and customer value.
This models a scenario from your inputs. SEO outcomes are never guaranteed and usually build over months.
Monthly ROI in this scenario
revenue vs cost
Leads / month
Customers / month
Break-even customers
12-month revenue
Reading the numbers honestly
The biggest unknown is traffic. Base the "target visits" on real data: current impressions in Google Search Console for the queries you want to win, and a realistic click-through rate for the positions you could reach. Then compare the break-even customer count with what your sales team can close.
SEO is a compounding channel: early months usually cost more than they return, and the value shows up as rankings stabilise.
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